Skippy manufacturer bans skinny models
May 9th, 2007 Posted in Newsbites
Kewl…..
Skippy manufacturer bans skinny models
AMSTERDAM (Reuters) — Anglo-Dutch consumer products company Unilever NV decided to ban super-slim models and actors from its advertising, joining growing global ambitions to fight eating disorders such as anorexia.
Unilever, which makes Lipton teas and Skippy peanut butter, said it will not impose strict criteria for models and actors, but all brand directors and agencies would be expected to use a Body Mass Index (BMI) of between 18.5 and 25 as a guideline for models and actors.
[tags]Skippy,Lipton,Unilever,peanut butter,bmi,skinny models[/tags]