Poptarts Gone Healthy!
Kelloggs is making some of it’s products more healthy.
I’m a huge Poptart fan – I’ve always loved the brown sugar poptarts, without frosting, toasted and slathered with butter – I love Poptarts any way they come. I’m glad to see the large companies taking note of this, but that’s not all there is to it.
There’s an awful lot of parents and teachers out there that think nothing of feeding their kids stuff loaded with sugar. You see it at Scouts, at Optimist Clubs where parents bring snacks, in schools – at least ours anyway.
Last year, babyboy’s teacher allowed the kids to bring a snack. Out of 25 kids in the class, babyboy was the only one who brought something healthy – he would bring Cheerios, Yogurt or fruit. Every single other kid brought candy and Twinkies.
What kind of message does that send?
The company already has a policy under which it does not advertise to children under the age of 6. As part of its new commitments, Kellogg won’t market to children any food that has more than 200 calories, 2 grams of saturated fat, 230 milligrams of sodium, 12 grams of sugar, or any trans fat, per single serving. This means that Kellogg products that don’t meet these criteria can’t be advertised on television, radio, print and third-party Web sites whose main audience is young children.
I personally think 12 grams of sugar is too high.
More on the Kelloggs change